They’re powerful. The right combination at the right moment can quite literally change the world.
Yet words can be really frustrating too. Trying to find the right ones, and the right moment to communicate them, for starters. But more—whatever their dictionary definition may be, words tend to take on a life of their own. They become “buzz words.” They develop volumes of connotations and suggestions depending on the context of who says them or what other subjects they were linked to. The speaker intends them one way; the listener hears them in a completely different way.
There are always those stubborn few who don’t care if the words have taken on another meaning or not; they’re going to say what they want to say, and that’s that. But for the rest of the wordsmiths, we wrestle with this. We are careful with this. Because if we’re not, we end up isolating the very people we were hoping to reach.
It’s a fine line. There’s always going to be someone who misunderstands or misconstrues; if you worry too much about them, you’ll tie yourself up in knots and compromise your voice. Still, it is ultimately on the writer, the speaker, the vision caster to carefully weight the words they want to say, to consider if they are only using those words because they are comfortable and familiar, or because they are truly the best words to reach the hearts of the listeners, truly the words we most wanted to say.
It’s a huge responsibility to carry, one we cannot take lightly.